The Cox Communications new Contour voice remote, powered by Comcast’s X1 platform, empowers customers who have limited mobility or dexterity or a visual disability. With the push of a button, you can search, surf and record your favorite programs, all with the sound of your voice.
Plus, the new Contour features Voice Guidance, a “talking guide” developed by Comcast, that speaks what’s on the screen, including program descriptions and navigation options. Now individuals with accessibility needs can easily explore thousands of TV shows and movies.
This proactive step is not limited to their product offering. Cox is also hiring individuals with disabilities to test their products.
Mona Lisa Faris, president and publisher of DIVERSEability Magazine spoke with representatives from Cox and Comcast to discuss how their collaboration is helping both companies become more proactive.
Ilene Albert, Executive Director, Value Added Services and Diversity Products at Cox, began with some history behind this new focus at Cox.
“Last December we launched a center of excellence for accessibility, to focus on developing products, support and services for our customers who have disabilities and accessibility needs. We are very excited about this; we work with all of our peers across the product organization to make sure we are looking at the broad picture of accessibility,” Albert explained. “We partner well with Comcast, who has been the leader in helping develop products for the accessibility community.
Jennifer Cobb is Director of Diversity Products at Cox. She told us, “Last year, we worked to set up the business processes so that, going forward, we were included in all new product development. One of the things we are working toward is integrating more research with persons with disabilities into our overall processes.”
Thomas Wlodkowski is the Vice President of Accessibility at Comcast. He was brought in to start up an accessibility office and, because he is visually impaired, he provides a unique perspective for Comcast, helping the company open products and services to the widest possible audience.
“I’ve been in the accessibility field before it was really considered a field—since the early 1990s,” Wlodkowski reports. At Comcast, our program is founded on three pillars: customer experience, product capabilities and infrastructure. My team is in the product group, and we launched voice guidance, which enables people who are visually impaired to navigate onscreen menus. We have an accessibility lab in our Philadelphia corporate headquarters that we use to drive employee awareness, and we also bring external community members in to help with user testing. It’s a big piece of our effort.”
Wlodkowski went on to say, “There is a saying in the disability civil rights community: Nothing about us without us. We really need to bring people with disabilities into the development process to find out where the barriers are.”
“At Comcast, we are building a lot of the accessibility solutions that, essentially, Cox would have had to build on their own. They get accessibility as part of the relationship. Then the two accessibility teams can partner to share best practices.”
“X1 has been a great product for us,” Wlodkowski said. “It’s based in the cloud, so we don’t have to install additional software or hardware in the box. We can roll new features in—and as we do that, Cox can also pick them up as well.”
New features were recently added just as Tom said, as Cox released a statement earlier this month announcing that YouTube is now available for Cox customers via their Contour app.
As Tom Wlodkowski pointed out, “By building accessible products, it builds a better product overall for everyone.” Accessibility is a fairly new frontier, as more and more companies realize that dedicating teams to ensure accessibility not only improves the products offered to those with disabilities but it provides a better experience for all customers.
Cox’s licensed version of Comcast’s X1 platform, Contour, is now its flagship video product.. And fans of The Voice who have Comcast or Cox as their cable provider will be happy to know they can now use their remote to cast their votes on the popular live show. The Contour/X1 technology is truly changing the television viewing experience, offering something for everybody to love!