INDIANAPOLIS—Bosma Enterprises, an Indianapolis nonprofit dedicated to helping people with vision loss regain independence, has launched an innovative training program to prepare people who are blind or visually impaired for high-demand careers as Salesforce administrators. Called BosmaForce, the 18-week course is offered entirely online and available to anyone throughout the country.
“When faced with losing sight, one of the biggest concerns our clients have is how they will support themselves or their families financially,” said Lou Moneymaker, CEO, Bosma Enterprises. “Nationally, people who are blind or visually impaired face a 70 percent unemployment rate, so it is a real concern to ensure there are options for these people to remain independent. Through the BosmaForce program, we are helping to create pathways to high-paying, in-demand careers in which people with vision loss can be very successful.”
According to career website Indeed.com, there are more than 2,700 listings for Salesforce administrator positions throughout the U.S., with an average salary of more than $88,000. It is estimated that more than 150,000 companies utilize the popular customer relationship management (CRM) tool.
The BosmaForce program is being taught by veterans TJ McElroy and Richard Holleman, both of whom are among the first blind U.S. veterans to become Salesforce Certified. Having previously led a similar training program for disabled veterans, McElroy and Holleman have extensive experience using assistive technologies like Job Access With Speech (JAWS) screen readers and ZoomText magnifiers to navigate the Salesforce CRM platform.
McElroy and Holleman developed the curriculum in close partnership with Salesforce accessibility specialist Adam Rodenbeck, who is also a former Bosma Enterprises employee. The pilot class includes seven students from Indiana and Illinois, all of whom are blind or visually impaired.
The group will utilize Trailhead, Salesforce’s interactive, guided and gamified learning platform to gain knowledge on the adaptive technologies and workarounds within the Salesforce architecture. This will enable them to be successful in these careers without the use of sight. After completing the Salesforce certification exam at the end of the course, Bosma Enterprises will work to place the graduates into two-month internships with local businesses.
“It’s not about whether someone who is blind can do the job, it’s about how they do it,” said McElroy. “With such high demand for these careers, there’s absolutely no reason our students won’t be able to excel once they are given the right tools.”
About Bosma Enterprises
Bosma Enterprises is a nonprofit organization, with a history of more than 100 years, that provides training and employment for people who are blind or visually impaired. Our experienced staff (more than half of whom are blind) offers personalized programs ranging from counseling, to job placement, to training for daily living skills—helping adults gain the life skills they need to remain independent, and the job skills they need to stay self-sufficient. To learn more about how you can help our mission, or how our mission can help you, visit bosma.org.